Jeff Hess’ ’56 Oldsmobile claims 2020 Street Rod Headquarters Custom of the Year Award!
The ’56 Oldsmobile 98 known as “Oldsled,” owned by Jeff Hess and built by Pro Design Hot Rods, has captured the Goodguys 2020 Street Rod Headquarters Custom of the Year honor. This incredible creation is as custom as they come – nearly every inch of the low-lid Olds has been modified and it wears scores of custom-machined and hand-crafted details from front to rear.
The slick cruiser started life as a two-door hardtop – the Pro Design team removed the stock roof and built a custom Carson-style lift-off top to flow back from the chopped windshield. Countless other custom mods were incorporated into the body, including frenched headlights, a molded front end, pancaked hood, and ’57 Corvette grille. Further back, the quarter panels are extended and incorporate custom fender skirts and ’56 Packard-style taillights with custom housings and one-off lenses. It’s all bathed in a beautiful House of Kolor midnight blue finish.
Congratulations to Jeff Hess and the Pro Design team on taking home the Street Rod Headquarters Custom of the Year honor! Look for a more in-depth feature on Oldseld in an upcoming Goodguys Gazette and be sure to come see the ride in person at the Goodguys 23rd Speedway Motors Southwest Nationals presented by Barrett-Jackson November 20-22 at Westworld of Scottsdale.