woodward dream cruise chevy ads

Detroit Billboards, Oldies but Goodies

For a generation that remembers the birth of rock ‘n roll, JFK, and the race to the moon, we can fully appreciate classics from the 50s and 60s. And judging from these Detroit billboards that went up over the years during the annual Woodward Dream Cruise, GM appreciates them, too. Props to GM’s ad team, Spark Creative, for coming with some really witty one-liners. Enjoy!

GM Woodward Cruise billboard chevy bel air

GM Woodward Cruise billboard

GM Woodward Cruise billboard

GM Woodward Cruise billboard

GM Woodward Cruise billboard split-window corvette

GM Woodward Cruise billboard

GM Woodward Cruise billboard chevy camaro ss

GM Woodward Cruise billboard

GM Woodward Cruise billboard

GM Woodward Cruise billboard chevy chevelle ss

GM Woodward Cruise billboard chevy tri-five
By the way, these are actual billboards that went up in the Detroit area. Sadly, they haven’t put up new Woodward Dream Cruise billboards since 2007.

Contributing Author at Fuel Curve

Before becoming an automotive journalist, Derek was diving into engine bays and wiring car audio systems for competitions since high school. Granted, there were a few leftover pieces after reassembling everything but nothing ever fell apart on the road. Today Derek applies his enthusiasm and gearhead knowledge into the latest cars, unraveling today's complex automotive technology, and learning the rich history behind classic cars.