Goodguys Announces Strategic Marketing & Services Partnership with UVU Auto Expo
Goodguys Rod & Custom Association (Goodguys), Northern California based producers of America’s Favorite Car Show, is thrilled to announce a strategic marketing & services partnership with the Utah Valley University (UVU) Transportation Technology Program and the UVU Auto Expo in conjunction with the inaugural Goodguys 1st RaceDeck Salt Lake Nationals, May 15-17 at Utah State Fairpark in Salt Lake City.
The partnership, the first of its kind for Goodguys Rod & Custom Association, will merge Goodguys’ established reputation and national footprint in the classic aftermarket automotive and entertainment industry with UVU’s longstanding local expertise and history in the market in a unified effort to produce an event that the citizens of Salt Lake City and its surrounding communities will embrace and enjoy for many years to come.
This first-time Goodguys event will host a projected 1,500 hot rods, customs, classics, muscle cars and trucks from all over the country. Additionally, participants and spectators can expect to experience the cone-dodging Goodguys AutoCross timed racing competition, earth-shaking Nitro Thunderfest exhibition, a tire-smoking Burnout Competition, vendor and manufacturer exhibits, live music, a free Kids Zone and more.
A key feature of the event will include a used auto parts Swap Meet and Cars 4 Sale Corral presented by UVU Auto Expo. In addition to providing Swap Meet and Cars 4 Sale Corral marketing and at-event operations services, UVU Auto Expo will provide host club volunteer services and will assist Goodguys in securing temporary staffing for key areas of the event including event operations, ticketing & registration and retail merchandising throughout the weekend of the event.
“We’re looking forward to partnering with our new friends at UVU to produce an annual automotive happening that the citizens of Utah look forward to and consider their own for many years to come. The support and passion we have received so far from Utah Valley University has been unprecedented and will certainly be instrumental to our success as we open and introduce Goodguys to the Salt Lake City hot rodding community”, said Andrew Ebel, C.O.O. of Goodguys.
The partnership with Goodguys allows UVU to continue to build on the success of the current endowment program. “UVU Auto Expo car show and swap meet is very excited to partner with Goodguys for this year’s show”, said Don Wilson, UVU Auto Expo Chair. “We will continue to have the UVU Auto Expo show but this year with current building projects occurring on campus it could not have come at a more opportune time. Goodguys association is known across America and coming to Utah is an exciting thing. They will bring an elevated perspective to all of Utah’s car shows. We are happy to be a part of this inaugural event.”
In addition to the partnership at the Goodguys 1st RaceDeck Salt Lake Nationals event, Goodguys will also sponsor the UVU Auto Expo at Utah Valley University in Orem, Utah.
The goals of this strategic partnership are to produce an annual automotive event with UVU, help raise funds for the UVU Transportation Technologies students and to prepare and train both UVU students and automotive enthusiasts for a career in the automotive industry. This partnership allows Goodguys and UVU to join forces to build two strong automotive events in the Salt Lake City market.
For more information on the UVU partnership and how to support their programs through swap meet and car registrations, visit www.good-guys.com/uvuautoexpo.