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Survivor! ICON 1949 Hudson

Are enthusiasts rediscovering Hudsons? Two full-custom versions made the finalist rankings for Goodguys Top 12 awards last year (for Custom of the Year and Custom Rod of the Year) and ICON turned out this stealthy barn-find beauty, which was, in the company’s words, “re-imagined as a highly capable, modern daily-driver with a bit of rockabilly attitude.”

Derelict, Derelict hudson, hudson, survivor, survivor series, survivor hot rod, ICON, icon 4x4, icon hot rods, patina
Derelict, Derelict hudson, hudson, survivor, survivor series, survivor hot rod, ICON, icon 4x4, icon hot rods, patina


The shop had Art Morrison Enterprises design subframe assemblies to integrate into the Hudson semi-unibody structure, updating it with four-wheel independent suspension, big-inch Brembo disc brakes, and 18-inch billet aluminum wheels fitted with original Hudson hubcaps. Those wheels get rolling courtesy of supercharged 6.2-liter GM LS9 engine cranking out 638hp and sending it through a 4L85E automatic transmission.

Derelict, Derelict hudson, hudson, survivor, survivor series, survivor hot rod, ICON, icon 4x4, icon hot rods, patina
Derelict, Derelict hudson, hudson, survivor, survivor series, survivor hot rod, ICON, icon 4x4, icon hot rods, patina

ICON always puts a lot of thought into the cabin and this Hudson is no exception. It features hand-dyed wild alligator and Moore & Giles leather upholstery, German wool carpeting,

Alligator-trimmed wool sun visors, and extensive sound deadening. A newly cast 16-inch translucent blue steering wheel with unrestored Hudson brightwork and horn ring rests atop a tilt steering column. The dash keeps its classic style, but features CNC-machined aluminum knobs and trim modeled after original brightwork, along with stealthily integrated modern amenities like Vintage Air, LED lighting, modern gauge internals, and a high-performance audio system.

The end result is a cool, stylish classic that’s as capable of navigating Los Angeles city traffic as it is conquering the twisting two-lane canyon roads outside the city.

Derelict, Derelict hudson, hudson, survivor, survivor series, survivor hot rod, ICON, icon 4x4, icon hot rods, patina

Photos by ICON

Editor, Goodguys Gazette

Damon Lee began snapping photos at car shows when he was 10, tagging along with his father to events throughout the Midwest. He has combined his passion for cars and knack for writing and imagery into a 20-year career in the automotive aftermarket, writing for titles like Super Chevy and Rod & Custom and, more recently, working for respected industry leaders Speedway Motors and Goodguys Rod & Custom Association.

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