Deadend Magazine Lowrider Exhibit, Pleasanton, Fuel Curve

Riding Low with Deadend Magazine

While we were onsite at the Goodguys 36th All American Get-Together last week we couldn’t help gettin’ low with the Deadend Magazine Lowrider exhibit. Deadend founders Juan and Jose Espinosa put out the call for 25 lowriders for the exhibit and just like that – cars cruised into the Pleasanton Fairgrounds.

Riding Low with Deadend Magazine, Fuel Curve

Riding Low with Deadend Magazine, Fuel Curve

The Espinosa’s grew up in Salinas, California and have been immersed in lowrider culture since childhood. It’s what they do. Their magazine, website and social pages exist to share that culture with the world. And we mean the world around – hence their tagline “Deadend Worldwide.” This was the third time they have collaborated with Goodguys on the special exhibit. It keeps getting better and better!

Riding Low with Deadend Magazine, Fuel Curve

Riding Low with Deadend Magazine, Fuel Curve

Riding Low with Deadend Magazine, Fuel Curve

The star of the show was Chuca Pullen’s ’64 Buick Riviera. The pearl blue candies, flake, lace and multiple layers of painted panels had to be seen to be believed. This car had our tongues wagging with the paint, the stance, the wires and white striped tires, the chain steering wheel – it was amazing.

Riding Low with Deadend Magazine, Fuel Curve

Riding Low with Deadend Magazine, Fuel Curve

Also on hand were the lowriders of Rick Madrid (’48 Chevy), Jose Guzman (’48 Chevy P/U), Bobby & Gina Ruiz’s ’54 Chevy, Glen Munoz’s ’74 Caprice (with some insane engraving on the trim and side view mirrors), Jeff Cecilio’s super fly ’60 Buick convert, and perhaps the most unusual lowrider we have ever seen – the ’37 Hudson Terraplane of Dublin’s Jose Gomez.

Deadend Magazine Lowrider Exhibit, Pleasanton, Fuel Curve

For the late model lowrider fans, Ruben Diaz’s ’79 Mercury Cougar showed the depth of the exhibit.

Riding Low with Deadend Magazine, Fuel Curve

With an exhibit like this you see things. You see Latino pride, families, brothers, and generations of lowriders from old school veterans to those relatively new to the scene. More than any other sector of the old car hobby, the lowrider community is family. La Familia as it is. But with a show of this magnitude (there were tens of thousands of folks in attendance during the entire show) – we saw all nationalities represented in the lowrider building – all just there to enjoy the art of these cool cars.

Riding Low with Deadend Magazine, Fuel Curve

And in the middle of it all was the Espinosa’s and their Deadend crew. They have a rockstar following and celebrity status wherever they roll and they roll everywhere! Shortly after Pleasanton they were on their way to Austin, Texas to the Lonestar Roundup.

Riding Low with Deadend Magazine, Fuel Curve

Riding Low with Deadend Magazine, Fuel Curve

After seeing this collection up close, we can all agree that “Low and slow is the way to go.”

Senior Editor, Digital Media

With three decades of automotive journalism under his belt, John Drummond serves as Senior Editor – Digital Media for Fuel Curve and Goodguys Rod & Custom Association where he has worked since 1990. Drummond got his start in motorsports reporting by making a fake press pass to gain starting line access. The ruse worked and he began covering auto races as far back as 1986 in Northern California, eventually getting his stories published worldwide. He has owned and driven everything from a 1957 Plymouth Belvedere to a ridiculously modded Subaru WRX as well as a string of Mercedes AMG’s, most of which had the warranties voided the day after leaving the dealership.

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