Joe Sulpy Custom Cars – Three Generations of Automotive Ingenuity

Joe Sulpy Custom Cars is where dreams come true for car guys who think outside the box. Joe is a man of few words but posseses many talents and skills in the realm of automotive artistry. If you can dream it, Joe can make it. With his two hands, I might add. Throughout your lifetime you’ll meet certain individuals who boast about what they’ve done or what they can do and how their talents trump anything anybody else does. Some of these people you might even see on your television.

Joe Sulpy Custom Cars, Fuel Curve

Then there’s Joe Sulpy. Joe’s the quiet reserved type, the type of guy who likes being in the background, almost hidden from public view. He’s not out seeking anyone’s attention or hoping to be the new face of some hot rod series on tv, and trust me he’s been asked. Instead, Joe prefers the hand-formed, custom painted works of art sitting before you grabbing all the attention and accolades, and deservedly so.

Joe Sulpy Custom Cars, Fuel Curve

Joe is a third-generation self-taught builder and fabricator whose whole entire life has revolved around custom cars. As early as Joe can remember he was around his dad’s collision shop back east in Byram, New Jersey where the family called home. It was here that Joe learned the skills that would produce the high-level craftsmanship and coolness factor he is known for today. Some will remember his wild Air Force fighter hot rod (handmade body and chassis) or the ’57 Chrysler New Yorker Joe and his father built as a clone to The Parisienne. Frank Colangelo’s ‘38 Ford is another you might recall. There are many.

Joe Sulpy Custom Cars, Fuel Curve

Joe Sulpy Custom Cars, Fuel Curve


In fact, Joe’s dad is a master painter and airbrusher in his own right who built many radical custom vans that were all the rage back in the 70’s. He also built limos for Cher and painted the famed Starsky & Hutch cars for the popular TV series. He also built his fair share of custom custom sleds and other wild rides.Joe Sulpy Custom Cars, Fuel Curve

Joe Sulpy Custom Cars, Fuel Curve

In 1999, still living in Jersey, Joe decided to start his own shop called Joe Sulpy’s Custom Cars. In 2009, Joe decided it was time for a weather change and he and his family decided to leave the cold and wet northeast for the sunny and rust-free desert climate, settling in Arizona. With the help of his lovely wife Rebecca, who doesn’t get nearly the amount of credit she deserves, the business is strong. Joe works his automotive art while Rebecca takes care of the customers, the finances, as well as being a mom to their two children.

Joe Sulpy Custom Cars, Fuel Curve

Other than family there were two people in Joe’s life who helped make him the man he is today. Andy Perillo, who was George Barris’s East Coast Rep and Ed “Big Daddy” Roth. Both men were monumental figures in Joe’s life. Conversations with Andy and Ed helped sculpt Joe’s interest for the wild side of car building and the thought-provoking builds he would later create. Along with that comes the process. Joe took good notes!

Joe is a designer and artist at the end of the day and has built numerous high caliber award-winning vehicles. With that said, he has given himself a deadline of age of 55 (he’s 43 now) to stop building customer cars and just build vehicles that satisfy his tastes.

Joe Sulpy Custom Cars, Fuel Curve

Without giving too much away you’ll see both an Ed Roth-inspired build outside of Joe’s home shop as well as a classic Mustang getting some custom “restyling”. These cars are coming along nicely as you can see.

Joe Sulpy Custom Cars, Fuel Curve

Joe Sulpy Custom Cars, Fuel Curve

Joe is active on Instagram. Check out more Sulpy Custom Cars at @joesulpyscustomcars

Born and raised in New York, it wasn't until Terry moved to Arizona that his love for photography and vehicles merged into a passion. Terry has always photographed vehicles since he was young but it wasn't until he started shooting autocross at Goodguys Rod & Custom Association events that led to more opportunities. Since then, he's covered various motorsport events and worked with corporations within the performance market. Terry has always had a love for trucks and has owned several, including lifted and lowered ones. Currently, he's working on finishing his 1972 F-100 Flareside.

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